As someone who just simply wants to point and shoot, this product just works.

As someone who just simply wants to point and shoot, this product just works.

Simple shots - As a photography noob, this Ricoh CX1 camera would suit you adequately.

Simple shots - As a photography noob, this Sony Cyber-shot DSC-W610 camera would suit you adequately.

Simple clips - As a videography noob, this Ricoh CX1 video camera should be sufficient for your needs.

Simple clips - As a videography noob, this Sony Cyber-shot DSC-W610 video camera should be sufficient for your needs.

Even though recording videos is a passion, you're not necessarily looking to go pro. You're content with making tweaks to a couple of settings to suit the shot you're about to take. The CX1 is very accessible which makes it suitable for this.

Even though recording videos is a passion, you're not necessarily looking to go pro. You're content with making tweaks to a couple of settings to suit the shot you're about to take. The Cyber-shot DSC-W610 is very accessible which makes it suitable for this.

If you're looking to simply use your camera to point-and-shoot everyday moments with an item or person as the subject matter, then the CX1 is an easy recommendation for this.

If you're looking to simply use your camera to point-and-shoot everyday moments with an item or person as the subject matter, then the Cyber-shot DSC-W610 is an easy recommendation for this.

Its important to ensure the celebrant (or special guests) are in clear view in every photo taken. Keeping them in focus while they're moving about is one of the great features that comes with the CX1.

Its important to ensure the celebrant (or special guests) are in clear view in every photo taken. Keeping them in focus while they're moving about is one of the great features that comes with the Cyber-shot DSC-W610.

Sea-life is always breathtaking. With this camera from Ricoh, you can expect to produce vivid images that showcases the unique tone that are found with photographs taken underwater.

Sea-life is always breathtaking. With this camera from Sony, you can expect to produce vivid images that showcases the unique tone that are found with photographs taken underwater.

As you make trips around the world, every moment tells a story. For this, a good camera is crucial and the CX1 is a great option for travel. It's got a combined zoom capability allowing you get a closer look at items that can't be reached easily.^506^*}

As you make trips around the world, every moment tells a story. For this, a good camera is crucial and the Cyber-shot DSC-W610 is a great option for travel. It's got a combined zoom capability allowing you get a closer look at items that can't be reached easily.^506^*}

For those special occasions, this Ricoh camera is a great companion as you traverse the floor. It comes with an Image Stabilizer which helps maintain a steady shot while recording.

For those special occasions, this Sony camera is a great companion as you traverse the floor. It comes with an Image Stabilizer which helps maintain a steady shot while recording.

Its always great to capture moments of delight at home or while spending time with family and friends on an outing. For this, the Ricoh CX1 is a great companion to have.

Its always great to capture moments of delight at home or while spending time with family and friends on an outing. For this, the Sony Cyber-shot DSC-W610 is a great companion to have.

Self made video content - Whether its in a specialist niche or broad subject area, video content is king (or queen) these days. With an image sensor size of 6.17 x 4.56 mm (mm), this camera can deliver really good image quality in your videos. 

Self made video content - Whether its in a specialist niche or broad subject area, video content is king (or queen) these days. With an image sensor size of 6.17 x 4.55 mm (mm), this camera can deliver really good image quality in your videos. 

If you've got requirements to take photos of a variety of landscapes, then the presence of multiple scene modes on a camera is helpful in order to setup quickly and start shooting. This model from Ricoh has got this capability making it a suitable option for your needs. 

If you've got requirements to take photos of a variety of landscapes, then the presence of multiple scene modes on a camera is helpful in order to setup quickly and start shooting. This model from Sony has got this capability making it a suitable option for your needs. 

When you want to stand out from the crowd, the CX1 uses bright colours and funky designs to turn heads. This is not your average camera.

It looks simple, capable and doesn't stand out in any particular way.

It looks simple, capable and doesn't stand out in any particular way.