As a student or researcher in the social or physical sciences, this device provides a good balance of portability (with it's 13.3 inches screen size) and performance so that you're free to roam the labs or libraries with a machine that can competently multi-task your data crunching, "multi-tabbed browsing" and the production of academic content.

High quality video on your Yoga 720's Advanced resolution display

IPS screen technology makes video content richer and more viewable.

You won't have to struggle to pause or rewind in the dark with its backlit keyboard.

With a resolution of 1920 x 1080 pixels pixels, you'll have sufficient visual clarity to decide which video sequence will give the impact you're looking for.

Continuously tweaking video clips are fun but requires a quite a bit of computing power. Which is why the memory size of 8 GB, the multi-core processor and the graphics card all combine to provide a level of performance that matches your needs

In addition, this laptop can be used night or day thanks to the built in back-lit keyboard.

Developing your own tunes and mixes is important to you, so we've recommended a laptop that has got an advanced audio system on-board with HD sound capabilities.

The presence of a 4 cores core process will help speed up music format conversions or codec-based compression.

Since you're all about the music, this laptop will make a great side-kick to you music production gear. It's multi-core processor gives you the necessary muscle to rip, encode or convert your audio craft without having to wait forever. Also, it's on-board audio chip and high resolution screen (1920 x 1080 pixels) offer a competent and mobile deputy to your existing tools and setup.

The 13.3 inches screen gives you enough screen-space to wade through columns and rows

Excel, Quicken etc, don't need much power so this option won't up the requirements on processor. 

Your Apple 's 8 GB RAM will ensure large sheets and accounts wont undermine performance

The 13.3 inches screen gives you enough screen-space to wade through columns and rows

Excel, Quicken etc, don't need much power so this option won't up the requirements on processor. 

Your 's 8 GB RAM will ensure large sheets and accounts wont undermine performance

Whether it's HTML5, CSS or Javascript-based frameworks such as AJAX, Angular, JQUERY etc, the Yoga 720 is a very capable option. 

It's multi-core CPU & 8 GB memory size helps you multi-task as you craft your vision on it's high quality, 1920 x 1080 pixels screen.

Facebook, twitter etc require little processing power or screen specification so the MacBook Air MMGF2F/A will do just fine.

Facebook, twitter etc require little processing power or screen specification so the Yoga 720 will do just fine.

All components of your Apple will easily handle the web as surfing requires minimal resources

All components of your will easily handle the web as surfing requires minimal resources

Presentations, spreadsheets and documents, don't need much, but your Intel Core i5-5250U processor and 8 GB RAM ensures even image laden files won't leave you watching the 'spinning wheel'!

Presentations, spreadsheets and documents, don't need much, but your Intel Core i5-8250U processor and 8 GB RAM ensures even image laden files won't leave you watching the 'spinning wheel'!

Email demands very little from a laptop. We've taken this into account.

Email demands very little from a laptop. We've taken this into account.

The 12 hours battery life in the MacBook Air MMGF2F/A is sufficient for short sessions of use in coffee shops, parks etc.

The 10.5 hours battery life in the Yoga 720 is sufficient for short sessions of use in coffee shops, parks etc.

The 12 hours battery life in the MacBook Air MMGF2F/A has got enough juice to help you work while on the move during quick trips around the city.

The 10.5 hours battery life in the Yoga 720 has got enough juice to help you work while on the move during quick trips around the city.

With a great run time of approximately 12 hours, there isn't a huge need to carry a charger each time your about.

With a great run time of approximately 10.5 hours, there isn't a huge need to carry a charger each time your about.

The 12 hours battery life in the MacBook Air MMGF2F/A can keep you going while moving from one meeting space to another.

The 10.5 hours battery life in the Yoga 720 can keep you going while moving from one meeting space to another.

With a great run time of approximately 12 hours, there isn't a huge need to carry a charger each time your about.

With a great run time of approximately 10.5 hours, there isn't a huge need to carry a charger each time your about.

Because this has got a weight measuring in at 3 lbs, it'll help you stay light and nimble. 

Because this has got a weight measuring in at 2.8 lbs, it'll help you stay light and nimble. 

As you'll be needing to move about now and then, it's 3 lbs weight should suit your needs just fine.

As you'll be needing to move about now and then, it's 2.8 lbs weight should suit your needs just fine.

This laptop can be used night or day thanks to the built in back-lit keyboard.

This laptop can be used night or day thanks to the built in back-lit keyboard.

It's got clean lines and a premium look, which showcases a refined taste in mobile devices.

It's got clean lines and a premium look, which showcases a refined taste in mobile devices.

It looks simple, capable and doesn't stand out in any particular way.

It's got the traditional corporate look and will definitely blend in within the enterprise environment.