As a student or researcher in the social or physical sciences, this device provides a good balance of portability (with it's 12.5 inches screen size) and performance so that you're free to roam the labs or libraries with a machine that can competently multi-task your data crunching, "multi-tabbed browsing" and the production of academic content.

High quality video on your Lifebook U728's Advanced resolution display

IPS screen technology makes video content richer and more viewable.

You won't have to struggle to pause or rewind in the dark with its backlit keyboard.

Facebook, twitter etc require little processing power or screen specification so the MacBook Air MD712B/B will do just fine.

Facebook, twitter etc require little processing power or screen specification so the Lifebook U728 will do just fine.

All components of your Apple will easily handle the web as surfing requires minimal resources

All components of your Fujitsu will easily handle the web as surfing requires minimal resources

Presentations, spreadsheets and documents, don't need much, but your Intel Core i5-4260U processor and 4 GB RAM ensures even image laden files won't leave you watching the 'spinning wheel'!

Presentations, spreadsheets and documents, don't need much, but your Intel Core i5-8250U processor and 8 GB RAM ensures even image laden files won't leave you watching the 'spinning wheel'!

Email demands very little from a laptop. We've taken this into account.

Email demands very little from a laptop. We've taken this into account.

The 9 hours battery life in the MacBook Air MD712B/B is sufficient for short sessions of use in coffee shops, parks etc.

The 10 hours battery life in the Lifebook U728 is sufficient for short sessions of use in coffee shops, parks etc.

The 9 hours battery life in the MacBook Air MD712B/B has got enough juice to help you work while on the move during quick trips around the city.

The 10 hours battery life in the Lifebook U728 has got enough juice to help you work while on the move during quick trips around the city.

With a great run time of approximately 9 hours, there isn't a huge need to carry a charger each time your about.

With a great run time of approximately 10 hours, there isn't a huge need to carry a charger each time your about.

The 9 hours battery life in the MacBook Air MD712B/B can keep you going while moving from one meeting space to another.

The 10 hours battery life in the Lifebook U728 can keep you going while moving from one meeting space to another.

With a great run time of approximately 9 hours, there isn't a huge need to carry a charger each time your about.

With a great run time of approximately 10 hours, there isn't a huge need to carry a charger each time your about.

Because this has got a weight measuring in at 2.4 lbs, it'll help you stay light and nimble. 

Because this has got a weight measuring in at 2.4 lbs, it'll help you stay light and nimble. 

As you'll be needing to move about now and then, it's 2.4 lbs weight should suit your needs just fine.

As you'll be needing to move about now and then, it's 2.4 lbs weight should suit your needs just fine.

This laptop can be used night or day thanks to the built in back-lit keyboard.

This laptop can be used night or day thanks to the built in back-lit keyboard.

It's got clean lines and a premium look, which showcases a refined taste in mobile devices.

It looks simple, capable and doesn't stand out in any particular way.

It's got the traditional corporate look and will definitely blend in within the enterprise environment. 

It's got the traditional corporate look and will definitely blend in within the enterprise environment.