As someone who just simply wants to point and shoot, this product just works.

As someone who just simply wants to point and shoot, this product just works.

Simple shots - As a photography noob, this Nikon COOLPIX A100 camera would suit you adequately.

Simple shots - As a photography noob, this Kodak PIXPRO FZ53 camera would suit you adequately.

For those who are passionate about photography at a casual level but are prepared to make the occasional technical adjustments, the PIXPRO FZ53 is a very straightforward option. At this skill level you'll be comfortable utilising features such as the 9  "Auto Focus points" that this camera comes with.

Simple clips - As a videography noob, this Nikon COOLPIX A100 video camera should be sufficient for your needs.

Simple clips - As a videography noob, this Kodak PIXPRO FZ53 video camera should be sufficient for your needs.

Even though recording videos is a passion, you're not necessarily looking to go pro. You're content with making tweaks to a couple of settings to suit the shot you're about to take. The PIXPRO FZ53 is very accessible which makes it suitable for this.

If you're looking to simply use your camera to point-and-shoot everyday moments with an item or person as the subject matter, then the COOLPIX A100 is an easy recommendation for this.

If you're looking to simply use your camera to point-and-shoot everyday moments with an item or person as the subject matter, then the PIXPRO FZ53 is an easy recommendation for this.

Its important to ensure the celebrant (or special guests) are in clear view in every photo taken. Keeping them in focus while they're moving about is one of the great features that comes with the COOLPIX A100.

Its important to ensure the celebrant (or special guests) are in clear view in every photo taken. Keeping them in focus while they're moving about is one of the great features that comes with the PIXPRO FZ53.

Sea-life is always breathtaking. With this camera from Nikon, you can expect to produce vivid images that showcases the unique tone that are found with photographs taken underwater.

Sea-life is always breathtaking. With this camera from Kodak, you can expect to produce vivid images that showcases the unique tone that are found with photographs taken underwater.

As you make trips around the world, every moment tells a story. For this, a good camera is crucial and the COOLPIX A100 is a great option for travel. It's got a combined zoom capability allowing you get a closer look at items that can't be reached easily.^506^*}

As you make trips around the world, every moment tells a story. For this, a good camera is crucial and the PIXPRO FZ53 is a great option for travel. It's got a combined zoom capability allowing you get a closer look at items that can't be reached easily.^506^*}

For those special occasions, this Nikon camera is a great companion as you traverse the floor. It comes with an Image Stabilizer which helps maintain a steady shot while recording.

For those special occasions, this Kodak camera is a great companion as you traverse the floor. It comes with an Image Stabilizer which helps maintain a steady shot while recording.

Its always great to capture moments of delight at home or while spending time with family and friends on an outing. For this, the Nikon COOLPIX A100 is a great companion to have.

Its always great to capture moments of delight at home or while spending time with family and friends on an outing. For this, the Kodak PIXPRO FZ53 is a great companion to have.

Self made video content - Whether its in a specialist niche or broad subject area, video content is king (or queen) these days. With an image sensor size of 6.17 x 4.55 mm (mm), this camera can deliver really good image quality in your videos. 

Self made video content - Whether its in a specialist niche or broad subject area, video content is king (or queen) these days. With an image sensor size of 6.17 x 4.55 mm (mm), this camera can deliver really good image quality in your videos. 

If you've got requirements to take photos of a variety of landscapes, then the presence of multiple scene modes on a camera is helpful in order to setup quickly and start shooting. This model from Nikon has got this capability making it a suitable option for your needs. 

If you've got requirements to take photos of a variety of landscapes, then the presence of multiple scene modes on a camera is helpful in order to setup quickly and start shooting. This model from Kodak has got this capability making it a suitable option for your needs. In addition, this model has the ability to select what parts of your frame you would like to focus on before you take the shot.

When you want to stand out from the crowd, the COOLPIX A100 uses bright colours and funky designs to turn heads. This is not your average camera.

When you want to stand out from the crowd, the PIXPRO FZ53 uses bright colours and funky designs to turn heads. This is not your average camera.

It comes in an unconventional package that stands out from the typical greys and blacks that are common with such devices.

It looks simple, capable and doesn't stand out in any particular way.

It looks simple, capable and doesn't stand out in any particular way.