As someone who just simply wants to point and shoot, this product just works.

For a lot of people, the Bridge camera is the perfect solution as it combines the portability of a compact camera while offering the full capability of a DSLR.

Simple shots - As a photography noob, this Nikon COOLPIX A10 camera would suit you adequately.

Simple shots - As a photography noob, this Canon Powershot SX420 camera would suit you adequately.

For those who are passionate about photography at a casual level but are prepared to make the occasional technical adjustments, the COOLPIX A10 is a very straightforward option. At this skill level you'll be comfortable utilising features such as the 9 "Auto Focus points" that this camera comes with.

For those who are passionate about photography at a casual level but are prepared to make the occasional technical adjustments, the Powershot SX420 is a very straightforward option. At this skill level you'll be comfortable utilising features such as the 9 "Auto Focus points" that this camera comes with.

Simple clips - As a videography noob, this Nikon COOLPIX A10 video camera should be sufficient for your needs.

Simple clips - As a videography noob, this Canon Powershot SX420 video camera should be sufficient for your needs.

If you're looking to simply use your camera to point-and-shoot everyday moments with an item or person as the subject matter, then the COOLPIX A10 is an easy recommendation for this.

If you're looking to simply use your camera to point-and-shoot everyday moments with an item or person as the subject matter, then the Powershot SX420 is an easy recommendation for this.

Its important to ensure the celebrant (or special guests) are in clear view in every photo taken. Keeping them in focus while they're moving about is one of the great features that comes with the COOLPIX A10.

Its important to ensure the celebrant (or special guests) are in clear view in every photo taken. Keeping them in focus while they're moving about is one of the great features that comes with the Powershot SX420.

Whether it's golf or tennis and everything in-between, the Tracking Focus capability in this camera allows you maintain your subject as the centre of attention even while in motion. It's Continuous Shooting Mode also helps take multiple shots in a couple of seconds allowing you assess a set of options you can pick from.

Sea-life is always breathtaking. With this camera from Nikon, you can expect to produce vivid images that showcases the unique tone that are found with photographs taken underwater.

Sea-life is always breathtaking. With this camera from Canon, you can expect to produce vivid images that showcases the unique tone that are found with photographs taken underwater.

As you make trips around the world, every moment tells a story. For this, a good camera is crucial and the COOLPIX A10 is a great option for travel. It's got a combined zoom capability allowing you get a closer look at items that can't be reached easily.^506^*}

As you make trips around the world, every moment tells a story. For this, a good camera is crucial and the Powershot SX420 is a great option for travel. It's got a combined zoom capability allowing you get a closer look at items that can't be reached easily.^506^*}

Streaming video live is a great way to share your experiences and this camera from Canon provides a couple of connectivity options to help you with this.

For those special occasions, this Nikon camera is a great companion as you traverse the floor. 

For those special occasions, this Canon camera is a great companion as you traverse the floor. It comes with an Image Stabilizer which helps maintain a steady shot while recording.

Its always great to capture moments of delight at home or while spending time with family and friends on an outing. For this, the Nikon COOLPIX A10 is a great companion to have.

Its always great to capture moments of delight at home or while spending time with family and friends on an outing. For this, the Canon Powershot SX420 is a great companion to have.

Self made video content - Whether its in a specialist niche or broad subject area, video content is king (or queen) these days. With an image sensor size of 6.17 x 4.55 mm (mm), this camera can deliver really good image quality in your videos. It's also got Wi-Fi so if you can still make your transfers even if you're not with your cables.

When taking photos of the beautiful creatures of the wild, you'll need to have Tracking Focus mode activated so as not to miss any great moments while they are active in their habitat. Burst shots help as well, which this camera happens to have making it a very good option for your needs.

If you've got requirements to take photos of a variety of landscapes, then the presence of multiple scene modes on a camera is helpful in order to setup quickly and start shooting. This model from Nikon has got this capability making it a suitable option for your needs. In addition, this model has the ability to select what parts of your frame you would like to focus on before you take the shot.

If you've got requirements to take photos of a variety of landscapes, then the presence of multiple scene modes on a camera is helpful in order to setup quickly and start shooting. This model from Canon has got this capability making it a suitable option for your needs. In addition, this model has the ability to select what parts of your frame you would like to focus on before you take the shot.

Sometimes carrying cables about just so you can move your photos across the devices can be a pain. Good thing this particular model comes with Wi-Fi.

When you want to stand out from the crowd, the COOLPIX A10 uses bright colours and funky designs to turn heads. This is not your average camera.

When you want to stand out from the crowd, the Powershot SX420 uses bright colours and funky designs to turn heads. This is not your average camera.

It comes in an unconventional package that stands out from the typical greys and blacks that are common with such devices.

This device showcases a refined taste in mobile devices due to clean lines and a premium look.

It looks simple, capable and doesn't stand out in any particular way.

It looks simple, capable and doesn't stand out in any particular way.